Finding Your Brand Voice

There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing … More

How Your Brain “Sees” a Logo

Logos play an important emotional role in influencing decision making., especially when information or time is limited. Neuroscientists have been … More

Making Yourself the Brand

With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work in a … More