RIP Command Centers: Why The Couch Is The New Social Media War Room

Back in 2013 and 2014, the buzzword that hung on every savvy marketer’s lips was the ‘social media command center’. The idea of gaining real-time insights into your brand on social media, being able to jump on trending conversations on social platforms (if relevant) add a brand voice – was exhilarating. Following the success of brands like Oreo, who hit it big with its rapid-fire wit in response to the Super Bowl blackout, and Nissan, who created an ad which went live a mere 7 minutes after the Royal Baby announcement, agencies and clients could not stop touting the merits of dedicating resources, talent and physical space to these ‘war rooms’ – especially around key events such as the Super Bowl and the Olympics. Read More