Mediavest Spark’s Chief Content Officer On Revamping Content Strategy

Consumers want brands to connect with them in less-intrusive ways – which is why having a content strategy is so important, according to Eric Levin, chief content officer at Mediavest Spark. Speaking in the final instalment of a five-part video series at Cannes Lions, in association with Publicis, Levin reveals how brands can build “better content programs” if they start from the right foundation. Watch the Video