3 Ways To Succeed With Word-of-Mouth Referrals In A Hyperconnected Age

These days, about 70 percent of companies use marketing automation to some extent. This makes sense; managing a large network can be challenging. However, in my experience, word of mouth is always more powerful. If I had to guess what percentage of my business comes via word-of-mouth referrals, I’d say it’s probably in excess of 60 to 70 percent. Having built a career as a super-connector and celebrity wrangler for over 25 years, my network is my stock in trade. My referrals come from a range of sources: peers, colleagues, past clients, and followers. Read More