How To Develop Taglines That Make An Impact

Taglines are strange creatures. People say that no one ever bought a product based on a tagline. Then again, taglines work for Apple (“Think Different”), Nike (‘Just Do It”, and McDonald’s (“I’m Lovin’ It”). Good taglines inspire, motivate, intrigue, instigate, intrigue and excite. They provide brands with something memorable in a fast-moving world. Sure, they are only a few words but a few words can make a big impact. Read More