Microsoft Revamps Skype To Be More Like Snapchat

I explained last Friday that Microsoft’s (MSFT) Bing Rewards incentive program is to improve its advertising business. Digital advertising is a multi-billion dollar revenue generator for Microsoft. Bing, OneDrive, Skype, Edge, Internet Explorer, Outlook, Cortana, and all Microsoft mobile apps on Android and iOS contain ads. Microsoft is a midget compared to Alphabet’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google when it comes to advertising. But yes, Microsoft has a 9-figure advertising business. Read More