How To Position Yourself As An Authority And Build Your Personal Brand

When you think of Michael Phelps, Ben Affleck, or even Albert Einstein, what immediately pops into your head is Olympic swimmer, actor/film-maker, and scientist. You may know little about their personal lives but you do know what they are most well-known for. These are their personal brands. In fact, everyone has a personal brand within their “circles” of friends, colleagues, and even family – the things that others think about when that person comes to mind. Read More