The Elements Of Influence: 5 Secrets To Building An Influential Brand

When I hear leaders talk about brand-building, I hear one of two things most often: Building a brand is as simple as logging on to Twitter and being active on social, or it’s a process that doesn’t generate returns quickly enough to be worth all the investment. Sure, being online is key, and they’re not wrong when they say it takes an investment. But it’s not as cut-and-dried as either of these statements makes it out to be. Read More