Building Brand Loyalty Through Social Media And DOOH Integration

Brands are constantly competing to get consumer attention and in an ideal scenario create brand custodians. The once humble billboard, now a connected powerhouse, is set to play a key role in building brand loyalty. For advertisers, never has there been so much opportunity to target on-the-go tech-savvy consumer with the rise of full motion DOOH screens, combined with smartphone penetration, WIFI connectivity, and wider reach. Similarly, social media can connect and build on to user generated content. Read More