Here’s What Fashion Brands Gain When they Hire Social Media Influencers

Figuring out how to engage a rapidly evolving consumer is the bane of many a brand’s existence and the rising popularity of social media influencers is giving fashion firms a new element to tackle. For better or worse, the use of social media influencers brings a brand exposure to thousands of new followers — and (hopefully) puts it on the radar of a highly-connected Gen Z consumer. Read More