How Home Brands Win Over Local Customers

PECHOIN, a Shanghai cosmetics brand with a long history, became the talk of the town after one of its advertisements went viral on WeChat, a popular instant messaging mobile app. The ad shows a young lady in qipao, putting on makeup and leaving her stone-gated apartment in high-heeled shoes. She walks down the streets, past storefronts and people, as the ad effectively captures the social life of 1930s Shanghai. Read More