Marketers Are in Love with Influencer Marketing – Here’s Why

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity endorsements were the name of the game. If Julia Roberts wore the gown you designed on the red carpet at a movie premier, you became instantly famous. Today, however, influencer campaigns take different forms. More importantly, they aren’t reserved for the Fortune 100 brands who can afford to put George Clooney on the payroll. Read More