Stop Being Cheap About Social Media–Your Business Needs It to Survive

In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business. A 2014 study by LinkedIn found that 81 percent of small to medium-sized businesses alone were using social media for marketing purposes. Today, this percentage is, more than likely, even higher. Read More