4 Keys to a Successful Customer Experience Operating Model

Gartner research director Jane-Anne Mennella took the stage here at the Gartner Digital Marketing Conference to spell out her formula for customer experience program success. Marketers are struggling, Mennella said. She hears phrases like “I’m drinking from the firehose,” “I’m lost in space” and “It’s a brave new world out there” when speaking with seasoned practitioners. Read More