Everything is Branding: The Expanding Influence of the CMO

Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by how much, take a look at a few numbers: According to Forbes, customers who have the best past experiences spend 140 percent more compared to those who have the poorest past experiences. A Forrester report found that customers mention a good brand experience to an average of nine people, but will talk about a bad one to 16 people. And perhaps most powerful, a study by the Harvard Business Review concluded that those with positive experiences remain customers for 5 years longer than customers with negative customer experiences. Read More