The 80/20 Rule: How to Make the Biggest Impact with Video

It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt to new technologies and platforms, but to quickly identify which has the most impact and prioritize it accordingly. Knowing what “works” is the first step, but knowing how to get the most value out of what works, and making it work as well as possible, is the key to strong ROI for every business decision. Especially when it comes to my area of focus – video. Read More