Why Social Media Influencers Won’t Replace Journalists

It’s unlikely that a social media influencer would ever do a Jay Rayner – the influencer market is increasingly a brand-led ecosystem. Last weekend the Observer’s food critic Jay Rayner launched an assault on Le Cinq, a high-end restaurant in Paris. His byline was the only part of the article that wasn’t caustic. “It’s like eating a condom that’s been left lying about in a dusty greengrocer’s.” “[The dining room] is decorated in various shades of taupe, biscuit and fuck you.” Read More