Want More Creative Marketing? You Need More Sensitive Marketers

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes. They’re the types of tasks that get you to perfectly average. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people. Read More