The Four Rules of Fandom: How to Build, Hold and Engage a Global Audience

I was honoured to recently host a discussion panel as part of the annual Youth Marketing Strategy event, the largest event of its type in the world, which took place in London’s Old Truman Brewery. For the discussion we called upon insights from an expert panel from four major corners of the entertainment industry: film, television, theatre and game. Offering their insights were Andy Gray from Codemasters, Posie Doughty from Twentieth Century Fox, Sam Zdzieblo from Joe Public and Colin Smith from HBO. Read More