Social Media Marketing: It’s Personal

Watching the president’s daily tweets, we must see that social media continue to evolve. “There’s this guy named Donald Trump who, if you didn’t know what Twitter was, you do now,” social marketer Jim Sterne says. Sterne wrote Social Media Metrics: How to Measure and Optimize Your Marketing Investment in 2010 – opening the book with “100 Ways to Measure Social Media” (p. xx). We’ve moved beyond measuring “buzz,” as social media managers focus on goals, strategies and tactics. Read More