“If It’s Not Good, or Just A Cat, People Won’t Watch It For More Than A Minute”: Jonathan Pie Creator Tom Walker on Social Media

Social media has become a hotbed of creativity, opening up media channels to the world to allow those who want to entertain and communicate with people all around the world like never before. The recent emergence of the fictitious reporter, Jonathan Pie, angrily ranting at his camera man between broadcasts about topical events has engrossed millions of viewers through Facebook and YouTube. Now, as the character reaches the mainstream through three reports made for Comic Relief, The Drum speaks to Pie’s creator and performer Tom Walker who dropped by The Drum Arms during Advertising Week Europe, to discuss his creation and his lessons from it. Read More