Advertising Aligned With News Media ‘85% More Likely to Attract New Customers’

Field, who analysed the last three years’ worth of winning entries to the IPA Effectiveness as part of Newsworks’ study into marketing efficacy in today’s fragmented media landscape, found that newsbrands were a boon to advertisers’ long-term effectiveness, profit and penetration. Campaigns that use newsbrands are 43% more likely to generate “very large” market share growth, and twice as likely to deliver a reduction in price sensitivity and an increase in customer loyalty. Read More