Most Companies Don’t Have Balls When It Comes To Marketing, Yours Included

Definitely, strategy is very important when you’re embarking your marketing journey. From branding to marketing et al, without proper strategy or planning you will face challenges to bring out the value of your brand. Without it, you’re doomed. No doubt about it. However overdoing it can be a disaster too. By keeping yourself surrounded by theories all the time, using secondary data or scenarios from other people’s experience, won’t make your plan any better. It requires action. The real situation out there will help shorten your learning curve. Out there, it’s just nasty and it’ll teach you a very good lesson.  Read More