Why Personal Branding Is Dead And More Important Than Ever

Personal branding is a concept that was slow to gain traction. Take it from me. I was there at the beginning; back then, few people knew what personal branding is and even fewer had any interest in investing in it. Personal branding has certainly come a long way since the term was coined by Tom Peters back in 1997. As “personal branding” turns 20 this year, I thought it would be valuable to check on its status and see what’s in store for the future. Read More