Don’t Just Survive: A Three-Step Publisher Strategy to Beat Facebook At Its Qwn Game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. You’ll hear that their audiences are spending more time on Facebook, advertising dollars are getting vacuumed up, and that Facebook is unilaterally resetting the terms of their relationship, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. Read More