Thinking About Rebranding? First Consider The 5 R’s Of The Branding Spectrum

There are many reasons to consider evolving, refreshing or retooling your brand. These reasons could include reflecting a subtle shift in focus of the brand over time, maintaining a current look and feel, or reflecting a broader change in business strategy. Each catalyst represents a point along the branding spectrum that requires different levels of insight, introspection, and, ultimately, investment. This spectrum is not unlike evaluating whether your home meets your current needs: Does your living situation call for a renovation, a total rebuild or a move across town? Read More