Content Strategy Needs Content Strategists

For over eight years, Jeffrey Zeldman and other thought leaders in the design community have been telling us how important content is to design thinking, marketing, and communications. Yet too often, having someone in charge of content is seen as a luxury that few can afford. I recently conducted a survey of UX professionals, in which 88% said that “content strategy is essential to success” of their projects. Yet 23% do not have content strategists on their team. Read More