Branding: Consumers Are Getting Nastier This Year

Unlike previous new year celebrations, this year’s began very moderately. It will be the same for the next one I presume,  and so on. With all uncertainties happening around us, everyone welcome the new year with caution. In Malaysia, changes are happening from all front due to inflation and ridiculous cost of living. Digital marketing is also facing some reality check this year too. Brands are no longer looking at digital marketing as an option to push their brands out. It has become a necessity. Read More