Which Industry Spends Most on Marketing?

There is no one size fits all approach when it comes to marketing budgets across different industries. Consumers are unique, and communicating with them varies depending on who and which sector you come from. A report done by Deloitte, Duke The Florida School of Business and the American marketing association found that marketing spend will see an overall increase across different industries, with some industries investing more in its marketing as compared to others. Industries listed in the study include banking/finance/insurance; communications/media; consumer packaged goods; consumer services; education; energy; healthcare; manufacturing; mining/construction; service consulting; retail/wholesale; tech/software/biotech and transportation. Read More