Refining Your Distribution Strategy: Why You Need To Do This Now

More than 85% of marketers publish branded content, but only 36% feel they’re doing it effectively. When it comes to content marketing, it’s easy to fall into the trap of overproduction and struggling to prove ROI. A lot of marketing leaders are throwing masses of content into the ether and hoping for the best – and not only is this ignoring the precious opportunities in content for learning about your audience, it’s also dangerous for the business in the long term. Read More