Please Don’t Make Your Sales Guy A Marketer

So here’s the situation, and I’m sure it’s a common tale you’ve all heard before. A small business decides to save some money by making the sales guy manage the marketing. Great for the bottom line – maybe, but great for the marketing – not so much. What was once an authentic and customer friendly brand, now becomes a heavy handed sales push that leads to customers feeling used and sold to at every opportunity. Exhausting! Read More