Peddling Authenticity: Social Media Influencers Undermine Traditional Ads

Cailli and Sam Beckerman are twin fashion bloggers who tend to start and finish each other’s sentences. The 36-year-old Beckermans have parlayed their eclectic style, like layering a Chanel dress over long johns, into a lucrative living. When they’re not at home in Toronto, the platinum blond sisters, whose over-the-top style makes them hard to miss, jet to one fashion event after another and report back on the latest trends to their more than 300,000 followers, including Rihanna. Read More