Facebook Ads — Effective or Not?

There has been a buzz around the interwebs about Facebook ads not being very effective. Veritasium released a video on February 10 claiming proof of fraud within Facebook’s paid advertising mechanism. Derek Muller, owner of Veritasium’s YouTube channel, experimented with Facebook’s ads on a random page about cats. Derek argues that since there are a lot of fake accounts on Facebook, thanks to click farms around the world, when Facebook sends out ads to your chosen audience, most of these sponsored stories end up in the News Feed of fake accounts. Read More