Starting Up? Here is The Branding Guide You Need

Think of Uber and you instantly think of a brand innovating in ways to ease our transportation woes. You recognise Airbnb to be the company focussing on local experiences and the massive community of guests and hosts resonate with it. Tesla is seen as a forward thinking car maker. How we perceive these brands is a result of the years of effort they have directed towards branding. But why does it matter? Read More