Should You Hire a Ghostwriter?

This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You’re supposed to come up with a way to make this work. You want to give your boss the answers she wants, but you’re uncertain of how to handle the suggestion of ghostwriting. For one, you may never have worked with ghostwritten content before, and might be uncertain of its efficacy. Read More