Word of Mouth is NO Accident

Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used. In my extensive sales training work in North America and abroad—even when I’m working with highly experienced professionals—I find many can’t fully explain word-of-mouth, how to create it, or why it works. Even when they’ve previously benefitted directly from it, they struggle to identify how it even happened to them in the first place. Read More