Brands Need To Move Forward And Even Rebranded At Times

For Radhika Piramal, winning in the market place and in life were big challenges when she was stepping into the shoes of the managing director of VIP Industries back in 2009. VIP as a brand needed to move forward in order to gain more acceptance with the youngsters. The strategy Radhika adopted was based on Brand Portfolio Approach as she calls it which talks about studying the product, channel management and advertising investments. The same strategy went on to create sub-brands like Caprese Handbags for women, and more. Read More.