Attention Sales People: It’s Time To Develop Your Personal Brand

As sales people, we’ve expected our company to drive product and sales awareness for us. Justifiably so, we’re the sales people. Our job isn’t to attract the prospects, but to close them. Marketing does the attraction, they do the branding, they create product and company awareness and sales closes the deal. This functional contract has been the agreed upon approach between marketing and sales their entire mutual existence. Read More