Targeting Generation Z

After a decade of Millennial obsession, the marketing world is increasingly buzzing about the next generation around the corner —…

Finding Your Brand Voice

There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing…

How Your Brain “Sees” a Logo

Logos play an important emotional role in influencing decision making., especially when information or time is limited. Neuroscientists have been…

Photography Marketing 101

Dear friend, I think I am the best photography marketer alive. I wanna share my secrets with you. Currently in-progress: Why? Why am I…

Marketing Metrics That Matter

Every business that aims to be sustainably profitable must engage in some level of marketing activity, whether traditional marketing that…