The 36-year-old, whose longtime apparel deal with Nike expired in March, walked onto Centre Court sporting the red and white square logo of the Japanese brand Uniqlo on his jacket, shirt, headband and socks.
Not that Federer has forgone Nike altogether, when he strolled out onto the Wimbledon grass for his first round clash yesterday he still had the brand's shoes on his feet.
The same obviously applies at Wimbledon, but he feels that the Queen's experience has prepared him for the adjustment to grass and for all that there was natural nervousness, he could not have reacquainted himself with the surface more comfortably, always in control of the match, but getting some better competition from his opponent after a one-sided opening set.
"So the "RF" logo is with Nike at the moment, but it will come to me at some point", he said.
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"It was a really nice feeling". "I got the early break in each set and then was able to bring it home".
After just 20 minutes to complete the first set, Federer went on to fire 35 winners past Lajovic, breaking serve five times, setting up a second round encounter against either Lukas Lacko of Slovakia or French qualifier Benjamin Bonzi.
Cilic will meet the victor of the Jason Kubler and Guido Pella match in the second round.
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Federer, who opens his campaign at 8 a.m. EDT on Monday against Serbia's Dusan Lajovic, and Nadal, have won the past six Grand Slams tournaments between them, with the Spaniard clinching his 11 French Open title last month.
"It's the process. But the good news is that it will come with me at one point". Previous year he reached the fourth round, losing in five sets to Gilles Muller. According to ESPN, his new endorsement deal is worth more than $300 million guaranteed over the next 10 years.
Monday's other Centre Court matches see Australian Open champion Caroline Wozniacki face Varvara Lepchenko of the United States while Bulgarian sixth seed Grigor Dimitrov, a semi-finalist in 2014, faces three-time major victor Stan Wawrinka.
Federer racked up nine game victories in a row and, before he knew it, Lajovic was 6-1 3-0 down and wilting in the south-west London sunshine.
The 2014 semi-finalist was stunned by three-time Slam victor Stan Wawrinka 1-6, 7-6 (7/3), 7-6 (7/5), 6-4.
Sanju makes history, collects 34.75 crores on first day of release
Audiences and critics alike are raving about the brilliance of this story telling masterpiece created by director Rajkumar Hirani. Rajkumar Hirani's biopic on his close friend and frequent collaborator Sanjay Dutt releases in theatres worldwide today.