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And while the service won't be rivalling Sky and BT in terms of quantity - it's only agreed 20 matches per season for the duration of the three-year contract - the delivery mechanism is quite unusual.

(It should also be noted that this is just relating to United Kingdom rights.) That's a big deal; Boxing Day in particular is a bit of a tradition on the Premier League calendar, and though it's just two days worth of matches, it's not hard to imagine Amazon picking up plenty of new Prime customers here.

The rights include one round of midweek games and one round on a bank holiday in December.

Amazon Prime have bought the United Kingdom package Premier Sports have acquired for the Irish market, in a move that will send shock waves through Sky and BT Sport, who have dominated the British Premier League television market in recent years.

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BT Sport bought the other to add to the giant package they already purchased, when they and Sky Sports spent £4.5billion between them on 160 games.

It will offer the matches as part of its Amazon Prime Video subscription, it is said, with all members getting access to the live streams at no extra cost. Existing rights holders Sky and BT can choose what games they show and tend to focus on bigger teams, meaning some sides are featured less on television.

"Undoubtedly, Amazon is pulling together a strong and growing set of live TV rights to complement its vast content relationship", he said.

You will also get all the Champions League games on BT Sport with this, if that makes you feel any better? "Over these two December fixture rounds, Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

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Announcing the deal, Premier League executive chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights". Prime costs the equivalent of $106 per year in Britain.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in global broadcast revenue from season 2019/20 onwards.

"We know that Sky Sports and BT Sport will continue to provide fantastic live-match broadcasts and programming for fans across the country, and we welcome Premier Sports as a new partner".

In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.

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"It is a bold move for the Premier League to say we are going to start broadcasting online", he said.


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