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Mark Zuckerberg took out an ad in this Sunday's New York Times to once more address the controversy surrounding his social media site, Facebook, following the reveal that a data analytics firm with ties to Donald Trump's presidential campaign exploited the private data of more than 50 million Facebook users. Now we're limiting the data apps get when you sign in using Facebook.

"This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg said, reiterating an apology first made last week in USA television interviews.

He added: "We've already stopped apps like this getting so much information".

"What we try to do is send the person at Facebook who will have the most knowledge about what Congress is trying to learn", he said in an interview with CNN this week.

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United States lawmakers on Friday asked Facebook chief executive Mark Zuckerberg to come to Congress to explain to explain how the data got into Cambridge Analytica's hands, adding to pressure on the firm, which is under fire from investors and advertisers.

"If you're a massive organisation like that and you're allowing access to your information, you do have a responsibility to make sure that people are following the rules you put in place".

Elizabeth Denham, head of the ICO, sought the warrant after a whistleblower said Cambridge Analytica had gathered private information of 50 million Facebook users to support Donald Trump's 2016 USA presidential campaign. We suspect there are others.

Worldwide media outlets reported that Cambridge Analytica (CA), a data firm associated with Donald Trump's election campaign, had managed to extract data for about 50 million Facebook users, allowing it to create targeted and psychologically verified advertising content.

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In the statement, the CEO discusses how the company intends to fix this glaring disaster moving forward.

The ads were also run in three national newspapers in the U.S. as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws. The letter, which includes the Facebook logo and Zuckerberg's signature, contains an apology of sorts. "And when we find them, we will ban them and tell everyone affected", the ads stated.

Debra Williamson, a market analyst, said that it was too early to say whether this distrust would cause any significant interruption to Facebook's user count, however.

A social media campaign to #DeleteFacebook has continued to attract support.

YouTube's 'frustrate and seduce' plan to annoy music freeloaders revealed
Now YouTube has revealed its plan to convert freeloaders into those who currently deem it unnecessary to pay for music. With 159 million monthly active users, 88 million people around the world use the service's free, ad-supported service.


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