The new service travels from St Pancras International to Amsterdam Centraal station, with a journey time of three to four hours.
BRITS will be able to get a direct train from London to Amsterdam from this April.
The service will run twice a day from London, at 8:31am and 5:31pm.
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Each journey will take between three and four hours with trains reaching speeds of 186 mph. The Amsterdam - London service would not set down passengers at Brussels South with boarding only permitted at this station. It says the market for travel between London and Paris has more than doubled as passenger increasingly choose high-speed rail over the plane.
The launch of the new London-Amsterdam service not only creates a fast, point-to-point link with The Netherlands but also heralds a record new journey time for those passengers travelling on the London-Brussels section of the route.
Nicolas Petrovic, chief executive of Eurostar (massive LAD), said: "The launch of our service to the Netherlands represents an exciting advance in cross-Channel travel and heralds a new era in global high-speed rail".
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The long-awaited direct Eurostar service between London and Amsterdam will be launched in April. Due to customs woes, returning trips are not direct; passengers have to stop off in Brussels for tedious passport control reasons.
But Eurostar is working on solving the issue, they said: "The UK and Netherlands governments are both working hard to find an agreement that will allow us to check travellers' passports before departure from the Netherlands".
"With direct services from the United Kingdom to The Netherlands, France and Belgium, we are transforming the links between the United Kingdom and three of Europe's top trading nations".
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Eurostar said that by 2019 the return journey should become truly direct, with both British and Dutch governments agreeing to put proper checks in place.