However, the security vendor urged users to keep mobile devices up to date with the latest software, be careful of granting apps too many permissions and to install security software on their device.

The report also adds that now there are 250 games that use this software, and are now available on the Google Play Store.

While it's unknown as to why the attackers are collecting this information, it remains a huge breach of user privacy - especially given how the victim has downloaded the app in order to protect themselves from attackers, not play into their hands.

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But attackers can also exploit for their own ends, as demonstrated by a total of 36 phoney security tools discovered in the Google Play store for Android which instead of protecting the user, served up malware, adware and even tracked the location of the device. The Alphonso software is used to run a series of games, majority are targeted towards children. Not only that, but these microphones are also picking up which advertisements on television you are watching as well.

You'll see a list of apps that you've given permission to use the microphone.

Pool 3D, one of the apps to run the software, attempts to expound its objective, reach and conduct.

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The audio signatures are compared to "commercial content" that plays on your TV - here used as an umbrella term encompassing games consoles, media players, streaming programs and so on.

The company's CEO Ashish Chordia is quoted in the report as saying that users opt-in fully aware, and can opt-out at any time.

"The aggressive ads show up during many different scenarios - for example, after the app sends notices to unlock the device screen or if the user is told to connect to a charger", Trend Micro said. The firm's software uses your smartphone's microphone to hear audio signals in TV ads and shows to identify what people are watching, further matching that with information about the places you visit and the movies you watch. The odd part about all of this is that this information is not supposed to be collected if you are under age 13, but there is no real way to know the age of the person using the device being targeted. They found that not only were these apps secretly harvesting user data and pushing advertisements, the services they were offering were also fake and created to convince users that their security tools were genuine.

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